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It’s the diet having a second. Meals manufacturers, eating places, meal supply kits, public faculties, even presidential candidates are all speaking plant-based meals. And now, a brand new survey from YouGov and WholeFoods Market finds that 63% of millennials try to include plant-based meals into their diet.

The discovering is a part of survey outcomes launched, September 9, inspecting millennial meals, well being and grocery buying preferences. In keeping with the info, greater than 60% of these between the ages of 22 and 37 are conscious of the implications their meals decisions have on the atmosphere and lots of try to take steps to reduce that influence. 

Consuming much less meat is one technique to scale back agricultural emissions. In August, the newest report from the UN’s Intergovernmental Panel on Local weather Change instructed that on a person degree modifications to diet reminiscent of consuming much less meat might have probably the most influence on preventing local weather change.

“Some dietary decisions require extra land and water, and trigger extra emissions of heat-trapping gases than others,” mentioned Debra Roberts, co-chair of IPCC Working Group II in a press release. “Balanced diets that includes plant-based meals, reminiscent of coarse grains, legumes, fruit and veggies, and animal-sourced meals produced sustainably in low greenhouse fuel emission techniques, current main alternatives for adaptation to and limiting local weather change.”

The survey didn’t element particularly what sorts of plant-based meals buyers are shopping for and whereas plant-based meat firms reminiscent of Unimaginable Meals and Past Meat have come below criticism for creating merchandise that whereas not meat are nonetheless  processed meals, the survey did discover that 63% of millennials are additionally making an attempt to include unprocessed meals into their diets.

Key Findings

Among the many findings within the survey, listed below are a number of highlights:

Surroundings: 60% of Millennials are conscious of the implications their meals decisions have on the atmosphere. 63% try to include plant-based meals into their diets. And 50% actively search out meals and drinks manufactured from much less packaging and plastic.

Sourcing Transparency: Greater than 65% of these surveyed mentioned meals sourcing is necessary to them and greater than half mentioned they’ll pay extra for merchandise which have adopted animal welfare requirements and are responsibly sourced.

Natural: Greater than half of millennials are shopping for extra natural merchandise than they did 5 years in the past.